The Secret To High Rankings Is Staring You In The Search Console
So back in 2020 Google introduced its Core Web Vitals and made a really big song and dance about it
CWV are all about improving the user experience and are defined by Google as:
A set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.
Google has put an obscene ammount of time and money into creating and marketing Core Web Vitals
because they want website owners to really drill down on the users experience
They have come out and said though that
Core Web Vitals are not a major ranking factor only part of one
But why say that?
They had to say that. They know, if they didn't, savvy SEOers (like us) would just jump on the back of them and obliterate the cr*p of them until they became a worthless metric.
So what happened? A lot of people turned their back on them after the initial roll out
We get why Google had to say what they said, and kind of agree with them
CWV are not the most important ranking factor. Having great Core Web Vitals wont rank you at number 1 ON THEIR OWN
So why make such a big fuss about them in the first place???
The easy answer to that is because they are hugely important to online success. That much is obvious.
On top of that they even give them their own complete section in the SEARCH CONSOLE
which to us proves their importance
For petes sake. They even put the word VITAL in the name. You don't get more blatent than that
Look at it this way. If there's two sites one with good CWV and one with bad. Who would you rank higher?
We see rankings improve every day after we've sorted their CWV
Competition is high in every niche so why risk losing the edge over your competitors and give your SEO an amazing foundation to sit on with rock solid Core Web Vitals
Google likes to keep track of them (Search console) and so should you. Choose an agency that applies Core Web Vital Principals as its back bone to all of its SEO campaigns
SIDE NOTE: Our in house tool will also scan all your pages for Core Web Vital statistics and not just the ones you feed it like Googles does