SHADY SEO TACTICS ARE STILL KILLING WEBSITES DAY IN DAY OUT.
Helping to decimate your traffic overnight. Wiping you off the face of the earth completely.
So why entrust the safety of your site to just any old Tom, Dick or Harry?
Somebody who you’re just a number to?
Somebody who doesn’t really share exactly what they’re physically doing each month to achieve those none existant results.
It doesn’t make sense to us.
Let us explain a little more.
There are all sorts of dodgy tactics out there that are still being used, We could write a long long list of them (but this article is long enough without them wink wink)
But the biggest and most widely used is shady link building.
Private blog networks (PBNs) to be precise
A PBN is simply a network of blogs that agencies have access to (mostly owned by them) where they
can obtain links easily.
They hold very little value but keep the agency’s link quota up with clients and allow them to
rank sites quickly for a variety of low value terms (Win for the agency but not for you).
Links are hard to come by today since the introduction of the penguin update.
Rather than adapt, SEO Agencies have just got better at disguising their SHADY PBNs from Google.
Agencies will tell you they don’t use PBNs but let me tell you they 100% do.
It’s cheaper and easier for them to grow their own network (and try and hide it) than spend the time
curating strong authoritative links for clients.
EVEN IF YOU ASK IF THEY’VE EVER USED A PBN THEY WILL 100% DENY IT
Why would you work with them if they admitted it? You wouldn’t.
Don’t get us wrong they do work…for a while
Until Google finds them (which they ALWAYS do) They’ve invested BILLIONS to crack down on tactics like this.
Who suffers then? YOU and YOUR website not the agency
They'll have moved on to their next client whilst your website is chucked on the scrap heap never to
be seen again.
The internet is full of sites who’ve suffered this fate
They roam the nothingness unaware of why they’ve been penalised. (But we Know)
All whilst their agency continues to profit.
You’re asking yourself well what should I be doing?