It is very easy to spend a lot of money very quickly with both Google and Bings ad platforms, if you don’t really know what you are doing. Before building any campaigns we like to understand the clients industry as well as what the competition are doing. This helps us build an idea of what the best areas to target are and how best to target them so that we can build out a detailed campaign plan ready for launching.
Not being the easiest platforms to navigate it is very easy to make a mistake when putting a campaign plan together. Even a minor mistake can cost you a lot of money if not noticed quickly which is why having an expert build out the campaigns is the safest approach. Campaign structure plays a big part in how and when ads are triggered.
Once campaigns are put live they will need to be monitored. Different products and ranges may have different buying cycles. Generally most people will use a one size fits all approach and launch PPC campaigns and just let them run. Web Vitality will monitor each campaign and improve them over time to increase conversion.
As our PPC Services are based on a percentage of the clients overall ad spend it is in our own interest to get all our campaigns converting better to give our customers the confidence to increase their spend, this making us more money. Its a win win for everybody.