It is very easy to spend a lot of money very quickly with both Google and Bings ad platforms, if you don’t really know what you are doing. Before building any campaigns we like to understand the clients industry as well as what the competition are doing. This helps us build an idea of what the best areas to target are and how best to target them so that we can build out a detailed campaign plan ready for launching.
Not being the easiest platforms to navigate it is very easy to make a mistake when putting a campaign plan together. Even a minor mistake can cost you a lot of money if not noticed quickly which is why having an expert build out the campaigns is the safest approach. Campaign structure plays a big part in how and when ads are triggered.
Once campaigns are put live they will need to be monitored. Different products and ranges may have different buying cycles. Generally most people will use a one size fits all approach and launch PPC campaigns and just let them run. Web Vitality will monitor each campaign and improve them over time to increase conversion.
As our PPC Services are based on a percentage of the clients overall ad spend it is in our own interest to get all our campaigns converting better to give our customers the confidence to increase their spend, this making us more money. Its a win win for everybody.
Web Vitality are like an extension of our in house marketing team so help us with everything. They helped get our PPC campaigns off to a great start and we would highly recommend using them for PPC or any marketing service.
Lorraine Kelly, Bathshack
We were a start up company that needed an instant boost. Web Vitality were happy to work with us at a pace and price point we were happy with. We can see ourselves growing significantly in the near future an will be working closely with Web Vitality on this.
Chris Burgess, Stripzy
We knew we were good on price but needed to get our products infront of the right type of customer and quickly. Web Vitality helped us immensely with this. They had some great ideas and strategies. We will be with them for a long time to come. Highly recommended.
Declan Jones, Underfloor Heat Store
By commissioning Web Vitality you are getting PPC Specialists with over 10 years of PPC experience that will plan, build and manage your paid advertising spend with an added incentive to make it work. This allows you to concentrate on other areas of your business.
Shopping campaigns are the adverts that generally appear across the top of the search results and sometimes in a square box along the side. They have product images and pricing so are easily identifiable. These are a great way to promote products if you are an ecommerce agency as the customer is seeing what they could potentially be buying before they have clicked as a result conversion rates should be higher on shopping ads. Shopping ads are generated with Google or Bing ads similar to that of search campaigns but rely on a product feed being uploaded to the relevant platform so products can be displayed.
Shopping campaigns are the adverts that generally appear across the top of the search results and sometimes in a square box along the side. They have product images and pricing so are easily identifiable. These are a great way to promote products if you are an ecommerce agency as the customer is seeing what they could potentially be buying before they have clicked as a result conversion rates should be higher on shopping ads. Shopping ads are generated with Google or Bing ads similar to that of search campaigns but rely on a product feed being uploaded to the relevant platform so products can be displayed.
It is very easy to spend a lot of money very quickly on paid advertising platforms so it is important that you commission somebody who knows what they are doing. We work with a few agencies and freelancers who offer Google and Big paid services and handle all of their client basis in this areas. As with our other white labelled services we are happy to work however you wish as in we can be discreet and act as if we are part of your agency or we are happy to be introduced as you strategic partner. Either way we will look after YOUR client as if they were our own.
We believe in results so all our paid advertising campaigns are based on a percentage of your total ad spend. Pricing our service in this way is a win win for both parties as it is in our own interest to improve your campaigns month on month as the more you spend the more we both earn. For exact percentage deals please get in touch.
We have to set your campaigns up but the beauty of paid advertising is that the traffic is instantaneous so as soon as we hit the go button the traffic will start to come in. We will then maintain, monitor and improve your campaigns to get the most out of your monthly budget.
We don’t like anybody to be sad and for that reason we do not tie people to long term contracts. As we work off a percentage though we do require a three month initial commitment but after that you are free to cancel at any time with 30 days notice.
As part of our service we will build, generate and maintain your shopping feed on your behalf. All you need to do is setup your Merchant Account and we will take it from there.
There are few touch points to starting paid advertising especially if you are going on Google and Bing. We will of course talk and guide you through all of them.
A multi-platform application which reimagines the way you shop holidays with your family.
A first-in-class eCommerce experience for an internationally recognised household name.
Brand led eCommerce project for one of Manchesters most famous alternative department stores.
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