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Web Vitality, Federation House,
2 Federation Street, Manchester, M4 4BF


It is very easy to spend a lot of money very quickly with both Google and Bings ad platforms, if you don’t really know what you are doing. Before building any campaigns we like to understand the clients industry as well as what the competition are doing. This helps us build an idea of what the best areas to target are and how best to target them so that we can build out a detailed campaign plan ready for launching.


Not being the easiest platforms to navigate it is very easy to make a mistake when putting a campaign plan together. Even a minor mistake can cost you a lot of money if not noticed quickly which is why having an expert build out the campaigns is the safest approach. Campaign structure plays a big part in how and when ads are triggered.


Once campaigns are put live they will need to be monitored. Different products and ranges may have different buying cycles. Generally most people will use a one size fits all approach and launch PPC campaigns and just let them run. Web Vitality will monitor each campaign and improve them over time to increase conversion.


As our PPC Services are based on a percentage of the clients overall ad spend it is in our own interest to get all our campaigns converting better to give our customers the confidence to increase their spend, this making us more money. Its a win win for everybody.


Frequently Asked Questions

How much do you charge?

We believe in results so all our paid advertising campaigns are based on a percentage of your total ad spend. Pricing our service in this way is a win win for both parties as it is in our own interest to improve your campaigns month on month as the more you spend the more we both earn. For exact percentage deals please get in touch.

How long before I see results?

We have to set your campaigns up but the beauty of paid advertising is that the traffic is instantaneous so as soon as we hit the go button the traffic will start to come in. We will then maintain, monitor and improve your campaigns to get the most out of your monthly budget.

Can I cancel if I am not happy?

We don’t like anybody to be sad and for that reason we do not tie people to long term contracts. As we work off a percentage though we do require a three month initial commitment but after that you are free to cancel at any time with 30 days notice.

Will you build and maintain my shopping feed?

As part of our service we will build, generate and maintain your shopping feed on your behalf. All you need to do is setup your Merchant Account and we will take it from there.

I have no idea where to start can you help?

There are few touch points to starting paid advertising especially if you are going on Google and Bing. We will of course talk and guide you through all of them.

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