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Web Vitality, Federation House,
2 Federation Street, Manchester, M4 4BF

Warner Bros. Case Study

Needing no introduction, Warner Bros. is a global leader in the entertainment industry. From Bugs Bunny and the Looney Tunes to Batman and the rest of DC Comics, Warner Bros. are a globally recognised household name.

We're proud to be working with Warner Bros. and have done since 2017 when they wanted a new eCommerce website focused on selling there back catalogue of films, video games, clothing, comics, and toys.

First-in-Class eCommerce Solution

Warner Bros. UK Shop is a first-in-class eCommerce website that is always changing and evolving as it grows in size and popularity. Solely responsible for the development of the website, we delivered a world-class product that looks equally as good on a mobile as it does on a desktop whilst collaborating with multiple departments and third-party partners on a global scale.

Brand Immersive Shopping Experience

We're huge cinema fans at Web Vitality and one of the most enjoyable parts of working with Warner Bros. was creating a home for so many of the well-loved brands and characters. We've built each category into full immersive brand experiences, including DC with characters such as Superman, Batman and Wonder Woman, Wizarding World with franchises such as Harry Potter and Fantastic Beasts, HBO with shows such as Game of Thrones, The Sopranos and Westworld, and much loved WB Kids TV-shows such as Looney Tunes, Tom and Jerry and Scooby-Doo!.

Pre-Order Functionality

With a huge catalogue of entertainment products and regular releases of new films, the Warner Bros. UK Shop offers pre-orders of the latest theatrical releases. We worked closely with the team over at Warner Bros. and their distribution partners to carefully plan a full pre-order solution. The solution that we've implemented allows customers to pre-order products and is integrated directly with the distribution partner so stock is shipped out to arrive on the release date.

Promotional Enhancements

As experts in eCommerce platforms we recommend Magento 2 as an eCommerce platform for Warner Bros. Out of the box, Magento offers unrivaled options for various promotions that the store runs. We've also built on this to extend this functionality to offer multi-buys and free product promotions.

Bespoke Checkout Experience

As a constant work in progress, we've recently re-designed the full checkout experience for Warner Bros. Rebuilding it from scratch with a new user experience that is tailored to the customers of the client.

Search Rebuild

Recently, we helped plan, design, and develop a full rebuild of the search functionality on the website. This includes a new intelligent auto-complete section, a new trending section, and full customisation of the search results.

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