Businesses can benefit from TikTok ads by increasing brand awareness, engaging younger audiences, and driving sales. The platform’s creative environment allows brands to produce relatable content that resonates with users, leading to higher engagement and potential conversionshat are the different types of TikTok ad formats?**
TikTok offers several ad formats:
- In-Feed Ads: Short videos that appear in users’ feeds.
- TopView Ads: The first ad users see upon opening the app, ensuring maximum visibility.
- Branded Hashtag Challenges: Invites users to create content around a specific theme, fostering community engagement.
- Branded Effects: Interactive AR filters that users can apply in their own videos .
