Why is typography important in graphic design?
Typography is key because it sets the tone and makes text readable. The right typography choice can make your brand feel sophisticated, playful, or trustworthy, guiding how customers feel and engage with your content.
What’s the difference between graphic design and branding?
Graphic design is the creation of visuals, while branding is the overall strategy that defines your business’s identity. Graphic design brings branding to life through elements like logos, colour schemes, and visual assets that represent your brand.
How does graphic design impact my brand?
Graphic design shapes how people perceive your brand. Consistent, professional design builds trust, creates recognition, and can make your business memorable to customers, which is essential for standing out in a competitive market.
What exactly is graphic design?
Graphic design is the process of creating visual content to communicate messages. It combines elements like colour, typography, and layout to make everything from logos and websites to marketing materials like posters and social media graphics.
Are shopping ads useful for Shopify stores?
Absolutely! Shopping ads are highly visual, showing product details like images, prices, and reviews directly in search results. This format works well for ecommerce stores by giving users essential info upfront, increasing click and conversion rates.
How can I optimise my Shopify PPC ads?
Effective optimisation includes A/B testing ad copies, refining keywords, and adjusting bids based on performance. Regularly reviewing your ads helps improve click-through rates, conversions, and overall ROI.
Why should I use professional PPC services for Shopify?
Professional services ensure you get the best return on ad spend by managing keywords, bids, A/B testing, and ad optimisation. Experts refine campaigns continuously, so your budget targets the most relevant, high-intent customers.
Can PPC improve my brand’s visibility?
Yes, PPC boosts brand awareness by placing your store at the top of search results. Even if users don’t click, seeing your ad builds familiarity, making them more likely to return later.
How do I measure the success of my Shopify PPC campaigns?
Success is measured through metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics tell you how many people are clicking, buying, and how well your ad spend is performing.
How much should I budget for Shopify PPC?
PPC budgets vary, depending on your goals and the competitiveness of your keywords. You can set daily or monthly budgets to control costs, making PPC flexible for both small and large businesses.
