The long awaited Penguin update is finally upon us. Here at Web Vitality we couldn’t be happier.
Google announced earlier today that Penguin 4.0 is now part of their core algorithm. As well as this they also commented on two significant changes that will make things a lot easier going forward for reputable SEO’s and Webmasters.
In the past to recover from Penguin you had to wait for Google to refresh the algorithm which dependent on the level of work you put in to removing links was very dis heartening. The good news is that with the latest update we can now expect to see Penguin results in real time (well at least as quick as Google can crawl your site)
The other confirmation that e have received is that it will take a more granular approach and penalize the specific pages of a site rather than rankings of the site as a whole.
Both great additions to the update in our opinion. We are really excited about the update and will be monitoring the SERPS closely over the next week or so to see what affect it is having on the SEO world in general.
If you want to read Googles official article on the update you can view it here.
If you have suffered a link penalty and would like help with it or just your SEO in general then feel free to get in touch or take a look at our SEO page for more information.