A week of SEO: Article Roundup

SEO | 29th March 2017 | Emily

We have been reading a lot this past week and we thought we would share some of the standout content that we have uncovered along the way. The articles we have included in this roundup are either an excellent resource or something that we feel needs to be shared. With that said, we hope you enjoy the following articles just as much as we did…

Will artificial intelligence replace manual content creation? – Content Marketing Institute

We often see headlines that read, “The death of content marketing is near” but this question is a game changer indeed. Take a moment and think, “could robots take over content creation?” In this article, Sujan Patel gives us all the information on whether we should be expecting a machine generating our content in the near future.

To read the full post click here.

5 clever content strategies we can steal from Buzzfeed – Mark Growth

Ah, Buzzfeed. This site has been the subject of its fair share of controversy but no one can deny the power (good or bad) that they have online. They’re probably behind every other post you see as you scroll down your Facebook news feed. We expect their posts to be titled things like “How weird are your fart habits?” or “An Open Letter From Dogs Who Hate You Because You Bought Them Shoes” and they seem to be pervasive not only on Facebook but pretty much every social media site you visit. So, how have they become so popular and how can you share in some of their spotlight? This article offers an analysis of Buzzfeed’s content strategy broken down into 5 methods.

To read the full post click here.

Writing clickable titles that don’t get accused of being clickbait – SEO.COM

Yes, there is a bit of irony in that we follow the Buzzfeed related article with this. We have lost track of the times that we have clicked on an article only to for it to not deliver on its promises. It is safe to say that click bait annoys the best of us and whilst it may seem simple to come up with a good title to your next blog post, writing a successful one can be a more difficult task than you’d expect. Sarah Snider shares her advice on how we can grab an audience’s attention without disappointing potential readers.

To read the full post click here.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy – Buffer

Facebook advertisements are something that we make use of as they can boast a multitude of benefits. However, if you aren’t familiar with the way Facebook Insights works then you may encounter some confusion. Understanding how to use these tools will prove invaluable when it comes to your advertising campaigns. This handy guide gives you all the information you will need to wrap your head around the topic in a nice, easy-to-read format.

To read the full post click here.

What do you think of our short list? Be sure to check back to our blog for the latest SEO content.

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