What exactly is graphic design?
Graphic design is the process of creating visual content to communicate messages. It combines elements like colour, typography, and layout to make everything from logos and websites to marketing materials like posters and social media graphics.
Are shopping ads useful for Shopify stores?
Absolutely! Shopping ads are highly visual, showing product details like images, prices, and reviews directly in search results. This format works well for ecommerce stores by giving users essential info upfront, increasing click and conversion rates.
How can I optimise my Shopify PPC ads?
Effective optimisation includes A/B testing ad copies, refining keywords, and adjusting bids based on performance. Regularly reviewing your ads helps improve click-through rates, conversions, and overall ROI.
Why should I use professional PPC services for Shopify?
Professional services ensure you get the best return on ad spend by managing keywords, bids, A/B testing, and ad optimisation. Experts refine campaigns continuously, so your budget targets the most relevant, high-intent customers.
Can PPC improve my brand’s visibility?
Yes, PPC boosts brand awareness by placing your store at the top of search results. Even if users don’t click, seeing your ad builds familiarity, making them more likely to return later.
How do I measure the success of my Shopify PPC campaigns?
Success is measured through metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics tell you how many people are clicking, buying, and how well your ad spend is performing.
How much should I budget for Shopify PPC?
PPC budgets vary, depending on your goals and the competitiveness of your keywords. You can set daily or monthly budgets to control costs, making PPC flexible for both small and large businesses.
What types of PPC ads work well for Shopify?
Common types include search ads, display ads, and shopping ads. Search ads show up in search results; display ads appear on websites and social media; and shopping ads highlight products directly, showing images, prices, and reviews.
Why is PPC important for Shopify stores?
PPC is a valuable tool for Shopify stores because it brings in immediate, high-quality traffic from people actively searching for products like yours. This helps boost visibility and conversions quickly, unlike organic SEO which can take longer to show results.
How does Shopify PPC work?
Shopify PPC works by bidding on keywords that your target audience is likely to search for. When users search for those keywords, your ads can appear in their results. You pay only when someone clicks on your ad, which directs them to your store.
