Are Well Written Title Tags Just As Effective (Test 2)
• posted by Mark Farrell on Wednesday, 10 March 2010 10:38
Another day brings another test at Web Vitality. Not wanting to just follow what everybody else is saying we like to see the proof. Our latest test takes us down the route of title tags.
We are seeing more and more people going back to old methods for title tag usage such as "keyword | Keyword" when targeting more than one search term per page. In lot of cases we are seeing this rather old school method working. As such we have also adopted this method in some cases but long to get back to well written titles.
We would usually create fresh content if targeting more than one keyword but wanted to see just how clever Google is at picking our search terms from within title tags. If they are as clever as they claim (which we are hoping they are) we will be able to target more search terms per page using our title tag (coupled with other on site methods of course)
So heres the test. We have created two identical pages on one of our domains with exactly the same content (bad I know but its only a test) targeting two very niche search terms "nnnn zzzz & bbbb qqqq" (imaginative I know) The only difference between the pages is the title.
The first page uses the old school method with the separator and the second page still includes the search terms but within surrounding text. The body of each page uses both search terms in its H1 and body as an exact match along with the only link to each page (below) utilising the search terms. In addition we have also linked each page to each other using the below search terms.
Lets see what happens and we will be sure to report back.
nnnn zzzz & bbbb qqqq
nnnn zzzz & bbbb qqqq
We have decided on this test after a recent post from another well known blog talking about the number of keywords to target on one page.
If you liked our post then please share it with others using the share button provided or simply link to us the old fashioned way....Please
For the best SEO Manchester or Web Design Manchester visit our website today and be amazed
To subscribe to our blog please click here
We are seeing more and more people going back to old methods for title tag usage such as "keyword | Keyword" when targeting more than one search term per page. In lot of cases we are seeing this rather old school method working. As such we have also adopted this method in some cases but long to get back to well written titles.
We would usually create fresh content if targeting more than one keyword but wanted to see just how clever Google is at picking our search terms from within title tags. If they are as clever as they claim (which we are hoping they are) we will be able to target more search terms per page using our title tag (coupled with other on site methods of course)
So heres the test. We have created two identical pages on one of our domains with exactly the same content (bad I know but its only a test) targeting two very niche search terms "nnnn zzzz & bbbb qqqq" (imaginative I know) The only difference between the pages is the title.
The first page uses the old school method with the separator and the second page still includes the search terms but within surrounding text. The body of each page uses both search terms in its H1 and body as an exact match along with the only link to each page (below) utilising the search terms. In addition we have also linked each page to each other using the below search terms.
Lets see what happens and we will be sure to report back.
nnnn zzzz & bbbb qqqq
nnnn zzzz & bbbb qqqq
We have decided on this test after a recent post from another well known blog talking about the number of keywords to target on one page.
If you liked our post then please share it with others using the share button provided or simply link to us the old fashioned way....Please
For the best SEO Manchester or Web Design Manchester visit our website today and be amazed
To subscribe to our blog please click here
Labels: seo, test2, title tags
