After doing our usual random searches to see if we can see anything new we stumbled across a new rich snippet format so decided to take a closer look.

Google announced the arrival of its rich snippet format some twelve months ago and since then they seem to have been developing this format and are slowly rolling now rich snippet results for events.

OK so what the hell am I on about? If you have a venue that puts on various events such as concerts, comedy shows we are now seeing these events appearing underneath the main Google search results. Just another clever way for Google to keep you on their search results page to ensure you find exactly the website you are trying to find.

I have a feeling that the rich snippet results will begin to start showing up everywhere and for lots of other types of searches. The way they work is by using hCalendar micro formatting to find out more check out Google’s official word on this by clicking here.

We at Web Vitality will be keeping a close eye on rich snippets so be sure to check back with us because as soon as we know anything we will let you know.

If you would like a free website SEO health check then click here for more details