Ok, so I know it’s been a long time since I first started the series on link building, and after reading back through some of my old posts I could re-write them as things in the SEO world change so quickly. That said I suppose the basics are still the same so still definitely worth the read.

So where am I up to? Articles and Press releases. These methods for link building in my opinion can be very hit or miss. Anybody can string a 500 word article together with very little research, and then push it out through hundreds if not thousands of article directories. So how do you make this type of link building effective?

I can only speak from my own experience, and perhaps there are people out there who will disagree with me, but I feel that the only way article writing can be effective is if you put the time and effort in to making a top quality read that then gets re-published on quality sites or blogs.

Simply churning out a run of the mill 500 word article which is the same as every other article out there will not benefit you or your client at all, because the only place it will sit are on the directories that you submit them to, or useless blogs that just grab articles indiscriminately.

There are no short cuts for longevity in the SEO world and anybody who tells you there is should be ignored. Yes I agree shortcuts can get you rankings in the short term but long term you need to take it seriously and put the time and effort in. For tips on how to write a good article check out Jamie’s first post on the subject Writing? Boring?.

I’m sorry for such a short post on this subject but there isn’t really much to say other than do your research before writing an article, then do some more, then read Jamie’s article and finally take your time and write something that is worth re-publishing.

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