Why should I spend all that money paying a professional SEO when there is so much free information out there?

This is a question I get asked on a daily basis by potential new clients and the answer is always the same. Just thought I would jot it down here in case I forget it.

First of all let’s deal with all of the free information out there. I agree there is. There is no denying it if you really want to SEO your own website then be prepared to get reading. In the same way that if you really wanted to change the head gasket on your car I’m sure you could find a step by step guide by Googleing it.

How To Change A Head Gasket

Oh here’s one I found earlier and there’s only 884000 results. Probably not the best example but the point is that in today’s day and age you can Google pretty much anything.

Back on topic now sorry. We have established that all of the information is out there for free. The question is who do you trust? There are many differing opinions on the web so it’s hard to know which one is correct and with the search engines updating their indexing rules all of the time have you really got the time?

The answer is simple. You probably think you do until you really start looking into it. You get what you pay for in life and your SEO professionals cash is money well spent. You are paying for somebody’s expertise, somebody who is really into SEO and somebody who is prepared to put the research and reading in especially as they are doing this day in and day out. Somebody who is up to date with all of the current algorithm updates and latest search engine news.

In the same vein as if your car was broken you would go to a mechanic, or if your pipes burst you would call a plumber, if you want a really successful website then call an SEO....preferably Web Vitality though as there are lots of cowboys out there (Ill save that for another blog post)