Search engine optimisation is such a fast moving science it is essential to the success of any agency to continually test new theories.

I will apologies in advance for the lack of content in this post but for obvious reasons I cant really go into detail. What I will say is to all our readers please ignore this post as I am using it for testing purposes only:

cheap car parking at manchester airport

Lets hope our test proves successful. Once we have the results then I will be sure to post them on here but for now you are just going to have to ponder as to why I have posted a link to our parking website.

goodbye

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This announcement rocked the world yesterday. Sorry we are late posting about it. The BBC has had some budget information leaked which is very very interesting. It seems that they are going to be making huge cutbacks and their website is going to cut down in size by 50%.

How does this affect us and SEO in general. My guess is massively. It has been proven that websites can rank and rank well with only one or two quality inbound links. I for one always try and get a link on the BBC website as I consider it to be an authority within the UK and any link I do manage to obtain has always benefited my clients in terms of rankings.

I believe we will see a quite a shake up in rankings once these pages have been taken down as all those companies who have been ranking off the back of a BBC link alone with no other SEO efforts will slowly disappear.

If any of those companies would like to work with an excellent SEO Manchester company then give us a call before you start to drop as we are more than happy to help maintain and improve your rankings.

At Web Vitality we are always trying to improve things for our clients. As our client base grows so does the need for more effective reporting. As a result we are currently developing an in house project management system.

This new system will be firstly available to our SEO clients who will be able to log on at anytime and find out exactly where their money is being spent. We are going to include absolutely everything in there including:

• Search engine ranking reports
• Lots and lots of graphs (we like graphs)
• Work done (so you can see what we do and when we do it and for how long)
• Analytical data (a breakdown of Googles analytics filtering out all of the rubbish and only leaving the good stuff)

Plus lots lots more. This is a long term project and isn’t going to happen overnight however, we have just completed the back end section of the search engine ranking reporter. Once we have the nice usable front end a whole host of ranking data will be uploaded from this new wonderful tool (probably weekly).

For now though our clients can be wowed by yet another new report. We will still be sending out the usual analytical data but our current clients will also be receiving a more polished ranking report (with graphs) not only this, we have given in and re introduced Yahoo and Bings rankings.

It’s a very exciting time in terms of reporting (well as exciting as reporting can be) at Web Vitality as we believe it’s vitally important that our clients experience of our company is a good one. Going forward we would like to also roll this out to web clients so they can see exactly where their projects are up to during the build process.

Watch this space

This is the final post in my series on link building and although this subject has lots of different topics and has the potential to be my longest blog post ever I’m going to keep it short as feel I have given enough of my top tips out on the subject of link building.

So what is link baiting? Link baiting is the method used to obtain inbound links to your website by offering the linkorati something they couldn’t possibly refuse.

There are lots and lots of different things that could be considered as link bait but probably the most common are clever widgets. Widgets are anything that grab the attention of the potential link partner enough for them to want to link to it. They are usually based around a variation of one of the following:

• Online Tests
• Videos
• Games

This is where you can stand out from the competition and is where you can allow your creative juices to start flowing. The better your idea the more links you will attract. Probably the most important aspect when producing a widget is originality. There is no point in creating something that has been done before as nobody will link.

Articles, blog posts and great on site content can also be used as effective link bait but to succeed with these your content has to really be first class not to mention 100% original and as current as possible.

Videos have fast become quality link bait especially since You Tube was born. It is so easy for anybody to post a video up today you can find allsorts on there. Don’t ignore the power of video. Another top tip when creating a video is to go with your original idea as people will generally pick up on a staged video and will not link.

Sorry for the UN structured post on this subject but it’s that big I could have gone on all night and anybody who has read any of my previous posts will know that I tend to go off track and then come back.

In summary I believe that link baiting will be the preferred form of link building throughout 2010 so I suggest that you start reading up everywhere you can on the subject and to start getting creative.

For SEO Manchester or anywhere else in the world give us a call or check out the Web Vitality website for further details of how to get in touch.

Finally to subscribe to future blog post from the Web Vitality crew just click here and follow the on screen instructions.

Ok, so I know it’s been a long time since I first started the series on link building, and after reading back through some of my old posts I could re-write them as things in the SEO world change so quickly. That said I suppose the basics are still the same so still definitely worth the read.

So where am I up to? Articles and Press releases. These methods for link building in my opinion can be very hit or miss. Anybody can string a 500 word article together with very little research, and then push it out through hundreds if not thousands of article directories. So how do you make this type of link building effective?

I can only speak from my own experience, and perhaps there are people out there who will disagree with me, but I feel that the only way article writing can be effective is if you put the time and effort in to making a top quality read that then gets re-published on quality sites or blogs.

Simply churning out a run of the mill 500 word article which is the same as every other article out there will not benefit you or your client at all, because the only place it will sit are on the directories that you submit them to, or useless blogs that just grab articles indiscriminately.

There are no short cuts for longevity in the SEO world and anybody who tells you there is should be ignored. Yes I agree shortcuts can get you rankings in the short term but long term you need to take it seriously and put the time and effort in. For tips on how to write a good article check out Jamie’s first post on the subject Writing? Boring?.

I’m sorry for such a short post on this subject but there isn’t really much to say other than do your research before writing an article, then do some more, then read Jamie’s article and finally take your time and write something that is worth re-publishing.

For SEO Manchester or anywhere else in the world give us a call or check out the Web Vitality website for further details of how to get in touch.

Finally to subscribe to future blog post from the Web Vitality crew just click here and follow the on screen instructions.

We're currently working on a couple of SEO campaigns for two different hearing aid companies, Alan Aaronson  Hearing Centres, and Just Ears UK Ltd.

Having only worked on both contracts for little over 4 months, we're now seeing great results for both, and these will further be benefited by the launch of our new on-line hearing test application which we've created.

Just Ears are currently ranking in position 4 for the keyword "Ear Defenders", and Alan Aaronson are currently at the top of page three for their targeted keyword "Hearing Aids". We're confident in the next two months that we'll a positive increase to page one for Alan Aaronson, coupled with a consolidation of Just Ear's ranking at the top of page one.

As part of our association with the hearing aid industry, we have launched our own hearing forum, called Hearing Aid Talk. We aim for this to grow into one of the internet's busiest communities for all things hearing related. Take a look at the site here - http://www.hearingaidtalk.co.uk.

We will have another update on the success of both the above clients in the not too distant future.

We're pleased to announce that we've been commissioned to create a brand new website for promising young racing driver Alex Walker.

Alpine Racing, the company promoting Alex, chose us to design & develop the website and we're excited to start work straight away on the site. Our design team will be getting their thinking caps on in order to produce some stunning visuals worthy of Alex's potential. The next Lewis Hamilton? He's certainly in with a good chance.

Alex began Karting in the cadet class and was 2nd in the British Championship in 2007. He also was the 2007 Kartmasters Grand Prix champion. In 2008 he was the TVKC club champion in KF3, and in 2008 he was 6th in Formula Karting Stars. Alex is run by Williams Motorsport.