It’s been a fantastic year for Web Vitality and the superheroes and seeing as it’s Christmas eve and we’re all in good spirits we would like to wish all clients and Web Vitality enthusiasts a fantastic Christmas and New Year!
It’s been a turbulent year for us internet marketers in general, we’ve fought Pandas and Penguins alike but now it’s time for the Superheroes to pack up our tools and focus our attentions on two entirely differently characters: The Snowman and the Snowdog (yes we’re ecstatic at a new Snowman film!).
Here at Web Vitality we’ve had quite a year! We’ve taken on three lively superheroes in 2012, all of whom have brought new powers to the table which have helped us grow even further. We have also rel...
The Web Vitality Blog
Web Vitality are looking for an enthusiastic and experienced PPC advertising professional to join our expanding team. You’ll have the opportunity to work with a great team, and develop your digital marketing knowledge within the experienced online marketing team at Web Vitality.
The right candidate must be a self-starting individual, with strong organisational and written skills. You must have a proven background in PPC, Affiliate Management, a passion for the PPC industry, and be committed to keeping up to date with industry news, trends and best practices.
MAIN RESPONSIBILITIES WILL INCLUDE:
- PPC strategy and planning
- Account creation and management
- Keyword Research
- Ad...
Web Vitality are looking for an enthusiastic candidate to fill the role of senior SEO consultant within our ever growing team. You’ll have the opportunity to work with an interesting client base within a friendly young agency, and develop your digital marketing knowledge within the experienced online marketing team at Web Vitality.
The right candidate must be a self-starting individual, with strong organisational and written skills. You must have a proven background in SEO, a passion for the SEO industry, and be committed to keeping up to date with industry news, trends and best practices.
Main responsibilities will include:
- SEO strategy and planning
- Technical SEO analysis
- On-pag...
Not wanting to miss out on the party I thought I would jot my thoughts down about the new Google Disavow tool.
Since the Penguin update link profiles have come under the spotlight quite a lot. Webmaster Tools have been issuing unnatural link warnings and people have generally been in a panic over the whole thing for a while now.
My stance on it is, that if you haven’t got the spammy links in the first place then you won’t have been affected. That said, there are people affected and here are my thoughts.
What Is the Google Disavow Tool?
Not wanting to go down the same route as every other blog post I have read today which has pretty much just repeated what Search Engine Land...
Any company that offers a product or service has a value proposition; whether or not they know it is a different matter however. Commonly, companies find themselves looking for a way to get a potential customer interested in their product or service, only to get progressively more frustrated as new offers and sales just don’t return the results they were hoping for. This is where a well-communicated value proposition comes into play.
The application of a good value proposition can be broken down into two parts: identification and communication.Identifying your Value Proposition
An effective value proposition should answer the following question: If I am your ideal custome...I know this blog post is a long time coming but after Panda 20 and before we begin we would like to say a big thank you to Google for letting Panda loose on the internet. It was getting harder and harder convincing clients that great content will eventually outperform those spammy websites that were continually out ranking them in the SERPs.
Along came Panda back in April 2011 and wiped loads of terrible websites out, fact. We have purposely kept quiet on this subject over the last eighteen months as we wanted to see how Panda progressed and what Google were going to do with it. From our perspective there are lots of flaws and they still a long way to go although for the most all we are seeing are positive improvements.
Ensuring your website is performing to the best of its ability will always be an on-going process. Creating more channels for inbound traffic (and in turn designating more landing pages) will open up new opportunities when it comes to encouraging visitors to convert; but are your landing pages performing as they should be, or are they yielding a worryingly high bounce rate?
Optimising a page for conversion is by no means simple; there are thousands of potential changes and tests to be carried out on each page, all of which could have a surprisingly good or disappointingly poor effect on your conversion rate. There are however, certain ‘safe’ rules and principles that you ca...
Creating content is essential to the success of the site. It will determine how much information a user has to read on the rest of site, it’s responsible for telling them what they can find across the sites content and lets them get used to the tone which your site is written and laid out in.
The following is a check list of all the things which you need to consider BEFORE writing the introduction content on your “home” or “about” page;
- Decide on your sites overall “tense”: It’s a good idea for your site to have one universal tense running throughout. If you’re going to be saying “our range can offer you competitive prices” then this is the tense you should stick with. This applies to all busi...
Guest blogging is an incredibly popular form of link building, one which has made outreaching for locations incredibly hard as the competiveness has increased. Are blog owners tired of receiving endless emails asking for links from internet marketers jumping on the band wagon?
Guest blogging is a great way to build links, but as more people have caught on it’s harder to receive a positive response. One aspect of outreach that lets many marketers down is the initial email, which is often boring, generic and doesn’t inspire the blog owner. Here are a few examples of outreach emails ranging from the engaging and inspiring to the downright awful.
Example 1: The Good
This is the kind of outrea...